See on Scoop.itEye on concepts

Market research has built a bad rap in AdLand. Research in general is looked at wearingly, and it all comes from how it has been used. Both agencies and client-side marketing folks look at focus groups as annoying and pointless, and ad testing in different markets seems to add more steps than necessary. Some clients look at market research activities as a waste of their advertising spending.

See on www.talentzoo.com

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