The title is the phrase spoken by Cindy Gallop, former chairwoman of BBH, when she was speaking in the U.K. at the Guardian’s Changing Advertising Summit. Gallop apparently has issues with the way ad agencies are currently built, and believes that their current models are unsustainable.
Her sentiments for the future of advertising are not different from Havas’ David Jacobs, Droga5 Sydney’s David Nobay, and Goodvertising’s Tom Kolster. If these thought leaders are all on the same page, maybe their thoughts might be worth listening to.
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