See on Scoop.it – Eye on concepts

Following the successful Ivory brand relaunch in 2011, Procter & Gamble was looking to maintain momentum by leveraging Ivory’s rich heritage with limited-edition vintage packaging for an exclusive promotion at WalMart.

Paul Hebron‘s insight:

Interesting concept. As I designer, I like the vintage look, but I wonder how it is doing in the marketplace.

See on www.commarts.com